AN EYE OVER EMPLOYEES PERFORMANCE OF MULTINATIONAL COMPANIES HERE IN PAKISTAN (KEEPING LARKANA IN VIEW)

While working in the field last two years had a keen eye over the companies and their employees as well as their performances also. Being the student of Masters had also kept the eye over the performances of the companies while did all about the multinational companies. During this period I was astonished to see the policies of National and multinational companies and there was a big difference. Here I am going to discuss the policies of both National and Multinational companies.

National Companies:

During this period I had noticed that the national companies have the strict follow up policies and they are visiting all the doctors with the proper follow up. They are not catagorizing the doctors in the groups of A Class and B Class. While this was also observed that if they are Catagorizing these doctors in the Classes then they have not any difference in the Visits they pay the 4 Visits in the Month. They catagorize doctor in the classes just only to measured the doctors potential and also that they can discuss in the meeting in the best manner. If I will give the example of Aqmar Pharmaceautical which is the growing compny and if you will come in the field and will visit the five doctors that you will meet a Aqmar’s Officers. During my this period of approxmately 2 years I was responsible for Larkana, Shahdadkot, Qamber, Jacobabad, Ranipur & Gamabat but I don’t remember any of the twon where Aqmar was week. That all was due to strong follow up of officers to doctors and also company had a keen eye over the officers and did not let them to skip from the market. And now they are growing day by day.

And when we are talking about the services policies of the national companies they are going to give the services to the doctors, some companies have ethical and some of these have unethical services while they are not supposed to loose any doctor in the market. But most of the companies have that they are not killing their finance in the gifts which doctors don’t like these days and they are asking about the need of the doctor and also they try to serve that of the doctor. In my point of View there is nothing worst to serve a doctor in such a style rather then we waste or finance over the gifts like Pens, Pads and tissue papers, doctors don’t like such things. If a multinational company is providing the pads to a doctor and there is not his/her name mentioned on that of the pad that is aimless for that doctor, on the other hand another company who identifies the need and provides him/her letter pads that’s great that will give the company better result as compare to that of the multinational company.

Multinational Companies:

They have the catagories of the doctors Class A and Class B they have the Visit to a Class A doctor for 2 times in a month, and B class 1 time in a month while have discussed the regular follow up of the national companies so that’s why doctors have swithched to the national companies products. That’s an other thing the main is that the regular visits on such a small number of visits. That was found by me that the officers was not working in the field in the best manner and also they have not the ambition to work they just have a keen eye over the incentives for which they are going to have infultration, and they are going to give the adjustment one of the Multinational company representative who I personaly know have the market adjustment of Rs: 35000/= which is much more loss for the company and they are going to claim all that amount of Rs:35000/= with the help of Medical and they are going to show their wife delievery ever 8 months and other months they show the most costly drugs prescribed by the B Class doctors and management approve those all. This is like the slow poision for the company and the expenses are more high then the revenues. The medical policy should be revised and there should be the proper follow up of all the medical claims.

While one of the comapnys just one office seen during these two years just once that is the most papoular company of the pakistan. While talking about the gifting there was not the proper distribution of the giftings and also according to one of the company representative that we sell the Gifts, Literature as well as Pads in the Market rather then we give that to the doctors what doctors will give us then we sell it. So where is the followup behind such big organizations.

There should be proper follow up and every doctor of A class should be visited 4 times in the Month and B class doctor 2 time town 2 times in the month there will be results and they should come out from their comfort zone and have the look over the Market what is happening.

This all was writen with reference to conditions of Larkana and same is expected in all over the Pakistan. While the achievers of the multinational companies comes happy to achieve any award on the behlaf of infultrationa and also market adjustment. Here in Larkana Shaikh Zaid Women Hospital none of Multinational company representative visit OPD and they show the calls in the DCRs, there should be follow up management should tune the strategies. The results will definitely come. This is the time to tune the policies and have back the local companies.